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It was about Wine Library TV’s Gary Vaynerchuk. You can read the blog post yourself but I do like pointers that I have taken out of context from Rich’s blog:
1 It’s not about what you’re DOING now.
It’s not about what you’re DOING now. It’s about where you’re HEADED…
2 Dream “crazy big”
Dream “crazy big” if you want to hit the “big time”…
3 Embrace “the hoopla factor”
Embrace “the hoopla factor” and be who you are. Don’t be afraid to do things differently. You don’t have to play in a certain category.
You CAN “create a category” instead…
4 Know what’s coming next
Get ahead of “the pulse” by getting into the trenches and FINDING the trends yourself. KNOW what’s coming next…
5 Put your chips on your talent.
Put your chips on your talent. Reinvest in your company’s talent BEFORE you start writing yourself 6-figure paychecks.
And reward your talented staff by creating a FAMILY atmosphere in your business.
6 Learn from market “world’s outside your own …
Investigate and learn from market “worlds” OUTSIDE your own…
7 Embrace “social equity”
Embrace “social equity”… the fact that one person’s word-of-mouth reaches FAR more people now than EVER before.
Watch the video right at the bottom. Strongly advise you to read the blog post below as well:
Gary’s is straight and not afraid to voice out his opinions. You can learn a lot from the short video, i know i did.
[tags] Wine Library TV, Gary Vaynerchuk, Rich Schefren [/tags]