Today is day 3 of receiving Jo Han Mok’s business-in-a-box program. So far, so good, everything has been quite easy up until the adwords portion. It is really an art. I have already racked up $34.88 all in just one day with a total of 184 clicks. And click-thru rate to the merchant is 100 clicks and no sales so far. So far, how does my campaign feels like?
$43.86 / 205 clicks = 0.214 per click
Failed to include tracking. My fault. Should have considered everything to track the stats and if there is a sale, at least the stats will tell me where it is coming from.
Biggest problem I have with Adwords now: I pump in 1700 keywords, and it has been asking me to raise some bids from 0.15 to 0.45 and more. And now, the biggest shocker, all keywords are being deactivated because some of the bids minimum requirement has jump to $1.50. Damn!
Nevermind, a lot to learn. Back to the drawing board to redo some pages and hopefully, I can reduce the quality score.
[tags]learning google adwords the hard way[/tags]